3 Ways to (usefully) Lose Control of Your Brand - Marketing Stategies
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Video quiz details
Task Description
Watch/listen to the TedTalk and complete the tasks: scrabled sentences, question, gap sentences
Video details
Scene summary
It is a TedTalk of Tim Leberecht about the ways which some marketing companies apply.
Video length
6 minutes 31 seconds
Video genre
Lectures (e.g. TED talks)
Language goals
General topic
Other pedagogical goals
Level
The above lesson is a great teaching resource for:Intermediate (B1), Upper-intermediate (B2)
Student type
This resource is intended for:Adults, High schoolers
Quality check
Quality not yet verified by the community.
Sensitivity
This resource does not contain any images, words or ideas that would upset a reasonable person in any culture.
Tags
Copyright license
This resource is licensed by OksankaAtt under the iSLCollective Copyright License.
Upload date
21/11/2021
Video quiz questions (printable)
1. Unmix the sentence.
Reputations
are
volatile.
Loyalties
are
fickle.
2. Fill the gap.
in the same survey, onlypercent of employees agreed.
3. Choose the correct options.
What does this quote mean? "Your brand is what others say about you when you're not in the room"
people don't want to criticize brands
brands need to think about how customers feel
customers tend to criticize brands a lot
4. Unmix the sentence.
In
fact,
they
have
more
control
over
the
loss
of
control
than
ever
before.
5. Fill the gap.
They canwith them on theof ideas, knowledge, content, designs and product.
6. Unmix the sentence.
It
asked
customers
to
purchase
chocolate
with
the
promise
of
good
deeds
towards
loved
ones.
7. Choose the correct options.
What did Microsoft do about hackers?
they got rid of them
they realized that it's a good thing
they employed the hackers
8. Choose the correct options.
Why did Patagonia encourage customers not to buy their products?
they wanted to have good relations with customers
they knew that eBay has better clothes
they've sold everything during the shopping season
9. Fill the gap.
Research has shown that giving employees more control over their work makes themand more
10. Unmix the sentence.
Giving
people
less
control
might
be
a
wonderful
way
to
counter
the
abundance
of
choice
and
make
them
happier.
11. Choose the correct options.
Tim Leberecht provides these examples to show that
customers may control the business
customers like surprises
some companies don't give any control to customers
12. Unmix the sentence.
Having
employees
complete
occasional
altruistic
tasks
throughout
the
day
increases
their
sense
of
overall
productivity.
13. Choose the correct options.
What do they do at frog?
they force empoyees to communicate which is good
they force empoyees to communicate which is bad
they don't force empoyees to communicate at all
14. Unmix the sentence.
Companies
are
the
makers
of
their
fortunes,
and
like
all
of
us,
they
are
utterly
exposed
to
serendipity.
15. Choose the correct options.
What does Tim Leberecht suggest by saying it?
companies need to create new ways of marketing
companies need to be more vulnerable
companies need to be themselves
16. Choose the correct options.
What does Tim Leberecht say about openess?
it's always good for companies
companies need to balance it
it's bad for companies
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