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Facebook ads (retargeting)

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your_school
your_school
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Video quiz details

Task Description
The task consists of series of questions to check the understanding of the information in the video
Video details
Scene summary
The professional gives tips on how to successfully run retargeted ads on Facebook
Video length
6 minutes 44 seconds
Video genre
Tutorials, how-to & educational videos
Language goals
listening
Listening comprehension
Other pedagogical goals
Level
The above lesson is a great teaching resource for:Advanced (C1)
Student type
This resource is intended for:Business/professional students
business-professional
Business/professional students
Quality check
Quality not yet verified by the community.
Sensitivity
This resource does not contain any images, words or ideas that would upset a reasonable person in any culture.
Copyright license
This resource is licensed by your_school under the Creative Commons Attribution License.
Upload date
20/11/2021
Video quiz questions (printable)
1. Guess the end.
What is retargeting?
2. Choose the correct options.
What you CAN'T build retargeting audience from?
website
customer list
applications
Facebook page
online activity
3. Choose the correct options.
Users that visit a website after clicking on a retargeted campaign ad are more likely to convert by up to _________ percent
150
128
70
65
4. Guess the end.
What can retargeting help with?
5. Choose the correct options.
What is the best period option to choose for retargeting?
10 days
20 days
30 days
6. Choose the correct options.
Customer ads generally have _________ ROI than cold targeting
higher
lower
7. Choose the correct options.
Who should be excluded from the audience at retargeting?
those who visited page
those who made a purchase
those who left the cart
8. Guess the end.
Source audiences are used to build ____________ audiences. What word is missing?
your_school
your_school
ua
Your_school is from/lives in Ukraine and has been a member of iSLCollective since 2021-04-07. Your_school last logged in on 2022-12-01, and has shared 2 resources on iSLCollective so far.
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