Listen and learn the importance to small business of understanding their customers.

What is the topic of this video?     *goal = objective

Target customer = the person who is most probable to buy your product or service.   https://www.google.com/url?sa=i&url=https%3A%2F%2Fuserbrain.net%2Fblog%2Fyou-dont-need-demographics&psig=AOvVaw0DNAfiSQRbwAN11E9ASNz9&ust=1626738077026000&source=images&cd=vfe&ved=0CAoQjRxqFwoTCICp9uLl7fECFQAAAAAdAAAAABAK

What information do you need to know about your "target customers"?   1. Who __________?   2. What do they __________?   3. What are their __________?

Know your "target customers. Market to your "tareget customers", and you will __________.

An expert in small business development talks about the importance of knowing your company when you are marketing it.

Understanding Your Customers

understanding-your-customers

Let's do English ESL deep listening: focus on meaning. Listen and learn the importance to small business of understanding their customers.