gap fill / unscramble the sentence
"Your brand isn’t what you say it is. It’s what they say it is."

What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation. 

What Is Branding? 4 Minute Crash Course

what-is-branding-4-minute-crash-course

Let's do English ESL general vocabulary practice. gap fill / unscramble the sentence
"Your brand isn’t what you say it is. It’s what they say it is."