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How to create a great brand name | Jonathan Bell

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Video quiz details

Task Description
Vocabulary Booster. The student will watch the video and answer the questions that appear on the screen.
Video details
Scene summary
A speaker gives a talk about how to create the perfect brand names for your business.
Video length
5 minutes 41 seconds
Video genre
Lectures (e.g. TED talks)
Language goals
Vocabulary practice
Other pedagogical goals
The above lesson is a great teaching resource for:Upper-intermediate (B2)
Student type
This resource is intended for:Business/professional students
Business/professional students
Quality check
Quality not yet verified by the community.
This resource does not contain any images, words or ideas that would upset a reasonable person in any culture.
Copyright license
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Video quiz questions (printable)
1. Choose the correct options.
What does "eponymous names" mean?
named after a particular person.
A made up name
2. Choose the correct options.
"the name is an homage to tesla's electrical engineering achievements" This means...
It is named Tesla to honor the company's win
An egoistic way to name a company
3. Choose the correct options.
But these names can be a "mouthful" - What does it mean?
It is hard to pronounce.
The name is too long
4. Choose the correct options.
'to rip something out' means to..
to take something from...
to cut something off
5. Choose the correct options.
What does "to stand for" mean?
to support
to replicate
S2chenrn is from/lives in United Kingdom and has been a member of iSLCollective since 2014-12-12. S2chenrn last logged in on 2022-12-23, and has shared 47 resources on iSLCollective so far.
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