This is a purely listening task aimed at listening for specific information. The task is also provided with a set of questions for further discussion. The topic is suitable for both coffee lovers, Starbucks haters and those interested in marketing:)

Why did it turn out to be so tough for Starbucks to roll out to Australian market?

Where does Australian cafe culture come from?

What kind of coffee do Australians prefer?

Which US coffee company is thriving in Australia and why?

Do you think that Starbucks comeback will hit in Australia? Why/why not?

This CNBC documentary dwells upon the story of Starbucks failing to launch their shops in Australia.

Why Starbucks Failed in Australia

why-starbucks-failed-in-australia

This is a purely listening task aimed at listening for specific information. The task is also provided with a set of questions for further discussion. The topic…