From eslpals.com, teach your business students all about digital marketing with this detailed ESL lesson. Through an excellent video; SEO, email, social, content and affiliate marketing will be explored.



This intermediate ESL digital marketing lesson is perfect for your B1-B2 students. Students get to talk about this interesting topic and explore each of the areas in detail. Students will discuss SEO, email, social, content, affiliate marketing and more!



Lesson Overview



This ESL digital marketing lesson starts off with a fun definition exercise, which is accompanied by some questions. Next, they have to complete a speaking task, where they discuss four real advertisements. As they are given the images, there are a series of questions too.



Following that, there are a series of detailed exercises related to the video. Students have to complete a vocabulary exercise at the beginning of the section which is related to the type of digital marketing that is being discussed. The sections include; content marketing, SEO, pay per click, social media and email. The vocabulary task includes; synonyms, definitions, opposites and sentence completion.



Then, there are four case studies which double as a reading and critical thinking exercise. Students read about businesses before deciding which type of marketing applies to them. Afterwards, there is a grammar exercise that focuses on ‘reported speech’. The lesson finishes with a list of fun questions about advertising.



Homework



This ESL digital marketing lesson plan is complete with a superb homework task where students are tasked with reading an article, before having to write questions related to the reading task. Also, participants have to complete an ‘affiliate’ marketing task, which is complete with a vocabulary and writing activity. The homework ensures that students continue to study and solidify their learning in their free time.



ESL Pals



Did you and your students enjoy this ESL digital marketing lesson? If so, be sure to check out the other business lessons on eslpals.com. You can also browse our grammar section to find complete grammar worksheets across all levels! These worksheets can be used as a lesson plan or additional homework for your students.



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Reported speech: reported questions (indirect questions)

Digital Marketing - ESL Pals

digital-marketing-esl-pals

From eslpals.com, teach your business students all about digital marketing with this detailed ESL lesson. Through an excellent video; SEO, email, social, conten…