Task description & scene summary

Task description:
This is a purely listening task aimed at listening for specific information. The task is also provided with a set of questions for further discussion. The topic is suitable for both coffee lovers, Starbucks haters and those interested in marketing:)
Scene summary:
This CNBC documentary dwells upon the story of Starbucks failing to launch their shops in Australia.
Video length: 6 minutes 49 seconds
Video genre: Documentary film
Lesson type: Mixed practice
Copyright license: Creative Commons Attribution Non-Commercial Share Alike License
First published: 2021-06-11, 12:40:04 (GMT+1)
About the author

KIERAN DONAGHY ABOUT ISLCOLLECTIVE VIDEO QUIZZES:

"iSLCollective Interactive Video Quizzes are highly engaging and motivating multimodal texts for English language students to learn vocabulary and improve their listening skills. They are the perfect complement to the creative and innovative lesson plans on Film English."

Kieran Donaghy,
Creator of FilmEnglish.com, a site with hundreds of high quality, free ESL/EFL lesson plans created around short films

Video quiz questions (printable)

1) Type in the missing numbers.

Fill the gap: There are more than ________________________ locations and ________________________ markets From Shanghai to Guantanamo Bay.

2) Type in the missing word.

Fill the gap: Let's go back to July of 2000 when Starbucks opened its first Australian shop in Sydney. From there it ________________________ fast.

3) Type in the missing words.

Fill the gap: They thought that their business model could just ________________________ a different environment and there was no need for them to ________________________

4) Type in the missing words.

Fill the gap: They launched too ________________________ and didn't give the Australian consumer an opportunity to really ________________________ for the Starbucks brand.

5) Type in the missing expression which means "to be in critical condition".

Fill the gap: Starbucks Australia was ________________________ big loans from the US, totaling up to $54 million.

6) Why was 2008 a tough year for businesses?

Answer the question using your own words

7) What's the first reason for Starbucks fail in Australia.

Answer the question using your own words

8) How do they describe Australian coffee culture?

Answer the question using your own words

9) How is the American attitude to coffee different from the Australian coffee culture?

Answer the question using your own words

10) What's another reasin for the unpopularity of Starbucks in Australia?

Answer the question using your own words

11) Why is Gloria Jeans Coffee thriving in Australia as opposed to Starbucks?

Answer the question using your own words

12) What is Starbucks going to do in Italy so as not to make the same mistake as in Australia?

Answer the question using your own words

Discussion questions

1. Why did it turn out to be so tough for Starbucks to roll out to Australian market?

2. Where does Australian cafe culture come from?

3. What kind of coffee do Australians prefer?

4. Which US coffee company is thriving in Australia and why?

5. Do you think that Starbucks comeback will hit in Australia? Why/why not?

About the author

KIERAN DONAGHY ABOUT ISLCOLLECTIVE VIDEO QUIZZES:

"iSLCollective Interactive Video Quizzes are highly engaging and motivating multimodal texts for English language students to learn vocabulary and improve their listening skills. They are the perfect complement to the creative and innovative lesson plans on Film English."

Kieran Donaghy,
Creator of FilmEnglish.com, a site with hundreds of high quality, free ESL/EFL lesson plans created around short films

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