OBJECTIVE & OVERVIEW
This free ESL lesson plan on marketing and branding contains activities, worksheets, and digital materials for C1 advanced students. By the end of the lesson, students will have a deeper understanding of branding, be able to actively use important language about branding, and be able to develop a brand profile for a company and pitch this brand profile to a potential investor.

PREVIEW & DISCUSSION
This lesson on marketing and branding opens up by students exploring the important but subtle  differences between a company versus a brand, as well as marketing versus branding. They'll engage in discussion questions about marketing and branding and other conversation activities in which they explore their favorite companies and brands associated with them.

VIDEO & LISTENING COMPREHENSION
After another short discussion about the impacts of brands, students watch a video about the psychology and neuroscience of branding. Students listen for some key information about a study done at Duke University, and do an activity in which they  fill in the gaps for words they hear in the video. The last activity in the viewing comprehension section is focused on another study done that involves iPhone users and Samsung Galaxy users. 

LESSON INSTRUCTIONS
Complete activities in the Preview with students. Then watch the video together with your students. Instruct students not to write during the video — only watch (so that students don’t miss important information while the video is playing). Then, complete the viewing comprehension activity. 

***This lesson plan only contains the first half of the lesson. Find the full, original Fluentize version of this lesson, with all of post-viewing activities for on Fluentize. The lesson is FREE to download on Fluentize!***

What's even better — if you download it from Fluentize, you’ll also get the interactive lesson plan and Google Slide E-Lesson digital materials for free, which is ideal for teachers and students who do lessons online. The interactive lesson is in digital format, allowing students to type, write, and mark answers in the actual lesson materials.

esl-lesson-plan-branding-marketing_150831.docx

ESL Lesson Plan — Branding & Marketing

esl-lesson-plan-branding-marketing

Let's do English ESL general vocabulary practice. OBJECTIVE & OVERVIEW
This free ESL lesson plan on marketing and branding contains activities, worksheets, and…